Allen & Unwin Perennial Seller book Business & finance English Paperback 256 pages

Bestselling author and marketing strategist Ryan Holiday reveals how a classic work - a Perennial Seller - is made and marketed.

Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark, where Hollywood movies are written off after a weekend or Silicon Valley start-ups are considered to have failed if they don't go viral? Enter Ryan Holiday and his concept of the Perennial Seller, products that exist in every creative industry, timeless, dependable resources and unsung money-makers, increasing in value over time and outlasting and outstretching the competition. Holiday shows us that creating a classic doesn't have to be a fluke or just a matter of luck. In The Perennial Seller he takes us back to the first principles of the models and thinking that underpin the creation of something built to last. Featuring interviews with some of the world's greatest entrepreneurs and creatives and grounded in a deep study of the classics from every genre, the book shares a mindset and approach we can all adopt to make and market a classic work. Whether you have a book or a business, a song or the next great screenplay, Holiday reveals the recipe for perennial success.

Ryan Holiday is the bestselling author of Growth Hacker Marketing, The Obstacle is the Way and Ego is the Enemy. His books have been translated into 25 languages and his writing has appeared everywhere from the Columbia Journalism Review to Fast Company.