MAGIC PRICES Privacy Policy



Last updated: 16/04/2024

This policy aims to provide the necessary information to understand how we process data to fulfil our mission and offer you the best services.
To provide the best price and product comparison service, we need to process personal data.
This policy details the information we collect from our users. The European regulation on personal data protection defines personal data as any information relating to an identified or identifiable natural person, directly or indirectly, through an identification number or one or more specific elements.
The implementation of automated personal data processing is governed by Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, which came into effect on 25 May 2018, known as the "GDPR".

1. Scope of Application

This policy applies to any natural person interacting with MAGIC PRICES as a customer or user of the site.

2. Identity and Contact Details of the Data Controller

MAGIC PRICES, SAS with a capital of €200,000
RCS Nantes: number 925 068 736
Address: Immeuble BAYA, 1 Rue Du Guesclin, 44000 Nantes, France
Represented by Mr Valéry LORRIC, in his capacity as President.
Phone number: +33 2 30 88 43 23

3. Data Protection Officer Contact

MAGIC PRICES has appointed a Data Protection Officer, whose contact details are:
Hamynä SAS
Email: [email protected]

4. Data Collected

MAGIC PRICES collects and processes only the personal data strictly necessary for its mission.

This may include:

  • User identity and contact details (name, email, phone number)
  • Your message via the contact form
  • Account information: Username and password
  • Profile information: Address and shopping preferences
  • Browser type and version, IP address
  • Date and time of access
  • Web analytics data and pseudonymised usage profiles (Cookie ID, Pub ID, etc.)
  • Websites that referred the user to our site

Magic Prices uses this data for the following purposes:

  • To provide and improve our services
  • To offer customer support
  • To send you marketing communications and special offers if you opt in

5. Processing Purposes

MAGIC PRICES ensures that the processing of data is based on the legal grounds provided by Article 6 of the GDPR:

  • The person's consent
  • Legitimate interest
  • Legal obligation

Website Analytics and Audience Measurement

Data Controller: MAGIC PRICES
Legal basis: Article 6.1.a: Consent of the data subject
Retention period: 2 years from collection
Recipients: The data controller and any legally authorised authority

Web Server Log Management

Data Controller: MAGIC PRICES
Legal basis: Article 6.1.c: Necessary to comply with a legal obligation
Retention period: 1 year from collection
Recipients: The data controller and any legally authorised authority

Providing Services and Customer Support

Creating Targeted Advertising

Data Controller: MAGIC PRICES
Legal basis: Article 6.1.a: Consent of the data subject
Retention period: 2 years from collection
Recipients: The data controller and any legally authorised authority

For each defined purpose, Magic Prices ensures that all means are in place to guarantee the security and confidentiality of your personal data, in compliance with applicable laws and regulations.

6. Your Rights

Under GDPR, you have the following rights:

  • Right of access: To know what personal data we hold about you (Article 15 GDPR)
  • Right to rectification: To request the update of your data (Article 16 GDPR)
  • Right to erasure: To request the deletion of your data (Article 17 GDPR)
  • Right to restrict processing: To limit the processing of your personal data (Article 18 GDPR)
  • Right to data portability: To receive your data in a structured format (Article 20 GDPR)
  • Right to object: To withdraw your consent when processing is based on consent (Article 21 GDPR)

You can exercise these rights by contacting our Data Protection Officer at:
Hamynä SAS
Email: [email protected]

You may authorise a third party to exercise these rights on your behalf.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of prior processing.

The legal response period is 30 days from receipt of your request.
If necessary, this period may be extended by (2) two months, depending on the complexity or number of requests.

If you are unsatisfied with Magic Prices' response, you may file a complaint with the UK's Information Commissioner's Office (ICO).

7. Recipients of the Collected Data

The personal data collected by Magic Prices may be shared with selected processors to the extent necessary for their tasks.
Your personal data may also be shared with third parties, but only after obtaining your explicit prior consent.

8. Data Collection

We may receive personal data from other sources, such as advertisers, advertising networks, authorities, or partners. For example, one of our partners may provide us with details about your interactions after clicking on a product link on our platform.

Generally, you can browse MagicPrices.co.uk without payment or registration.
However, in some cases, we process the personal data listed above when necessary for providing our services.

Data is primarily processed when voluntarily provided by users, such as when registering on our website.