Allen & Unwin Uncommon Sense, Common Nonsense book Business & finance English Paperback 256 pages
Allen & Unwin Uncommon Sense, Common Nonsense, Business & finance, English, Paperback, 256 pages
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This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.
Product
Name
Allen & Unwin Uncommon Sense, Common Nonsense book Business & finance English Paperback 256 pages
Category
Brand
Features
Genre
Business & finance
Book cover type
Paperback
Language version
English
Written by
Jules Goddard , Tony Eccles
Number of pages
256 pages
Suggested gender
Any gender
Publisher
Profile Books
Release date (DD/MM/YYYY)
June 2013
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