ISBN Entrepreneurship: A Very Short Introduction 176 pages English

There has been an explosion of interest in entrepreneurs in the popular media as well as in business policy and education. But what do entrepreneurs do? What is entrepreneurship and why is it important? What is distinctive about entrepreneurs? And where do they come from? In this Very Short Introduction Paul Westhead and Mike Wright weave a pathway through the debates about entrepreneurship providing a guide to the entrepreneurial process. They look at how the actions of entrepreneurs are shaped by the external environment and availability of resources consider the types of organizations in which entrepreneurs can be found and look at the diversity in their backgrounds experience and how they think and learn. Lastly they consider the impact that entrepreneurs have on modern market economies and look at the future of entrepreneurship in our increasingly globalized world. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts analysis perspective new ideas and enthusiasm to make interesting and challenging topics highly readable.