Our team
Magic Prices is run by a small team. Three people lead the company, working alongside technical, editorial and legal partners. We are not an army of hundreds, which has its advantages: decisions get made quickly, everyone knows the product end to end, and nobody hides behind an org chart.
Leadership
Valéry Lorric
President
Valéry has led Magic Prices since the company was founded in March 2024, and is responsible for the editorial independence of the comparison service. Editorial enquiries can be sent to him at valery.lorric@magicprices.co.uk.
Nicola Arcieri
Marketing Director
Nicola leads marketing at Magic Prices: how people find us, how the service is positioned, the brand and press relations.
Badi Bouteraa
Technical Director
Badi is responsible for the technology behind Magic Prices and for the reliability of the prices and product information you see on the site.
Why we put our names to this
Plenty of price comparison sites show no faces, no names and no named responsibility. We have chosen the opposite, and not out of vanity. A small, named team changes what you can expect of us:
- You can reach us. Everyone in the leadership team is identified by name and role. For any editorial question, write to valery.lorric@magicprices.co.uk.
- We publish our methods. Our Methodology page sets out how we gather prices, how we choose the retailers we list and how we rank offers. No grey areas.
- We declare our interests. How the service is funded is explained in full on our How we make money page, and summarised on About Magic Prices.
- We say where we are. Magic Prices is operated from France by a French company, and we have never pretended otherwise. Our company details are set out below.
Working with us
We are a small team building a price comparison service that treats transparency as the product rather than the marketing. If that appeals, write to support@magicprices.co.uk with the subject line “Application: [role]”.
Company details
MAGIC PRICES SAS is a simplified joint-stock company (société par actions simplifiée) with a share capital of €200,000, registered with the Nantes Trade and Companies Register under number 925 068 736. Intra-community VAT number: FR39925068736. Registered office: Immeuble BAYA, 1 Rue Du Guesclin, 44000 Nantes, France. It is a subsidiary of GEO.3L SAS (Nantes Trade and Companies Register 523 058 022, share capital €1,749,420). The company was incorporated on 27 March 2024.
Email: support@magicprices.co.uk. Telephone: +33 2 52 07 28 99.
MAGIC PRICES SAS, a French company, operates magicprices.co.uk directly. There is no separate UK entity: the company details above are those of the only company in the group.