ISBN Reimagining and Reshaping Events Theoretical and practical perspectives book

The authors of this wide-ranging and eminently readable book have truly excelled themselves in producing a text which simultaneously manages to inform readers and inspire them by capturing all the excitement and dynamism of the events industry. Its focus on the importance of events experience and design is timely in this post-Covid era, and even chapters on potentially ‘dry’ topics such as budgeting and financial strategy are written in an engaging and authoritative manner. Students will find themselves very well-equipped for the reality of a career in events by their reading of this comprehensive book, but even those who have been employed in the industry for a number of years could benefit from the numerous useful checklists and original ideas it contains.'
Dr Rob Davidson, Managing Director, MICE Knowledge, UK
“What a relevant, practical and refreshing read it is for anyone working, or wanting to learn in the event management industry. As a fellow Event Management lecturer in higher education, coupled with having my own event management business, FINALLY we have some practical, relevant literature practical to events and event management on the road to recovery from the covid pandemic.â€
Simon McCuskey, Event practitioner and lecturer, Torrens University, Australia
'The chapter on Experience and Event Design provides a contemporary perspective, featuring highly topical issues such as the impact of COVID, virtual and hybrid events, and transformative event experiences. The reader is provided with concise explanations of key theories which are matched with examples, case studies and thinking points, making this a great resource for students and academics.'
Dr Eliza Kitchen, Lecturer, Tourism & Events, Flinders University, Australia
“Great book for undergraduate studies in event management with first rate examples on how events have changed and adapted in light of COVID. The addition of industry profiles at the end of each chapter will certainly appeal to students wanting to learn about their future careers. The chapter on Event Budgeting and Financial Health includes plenty of examples and the tables assists students learning about the application of accounting basics into the management of an event.â€
Dr. Sandra Cherro Osorio, Head of Program Bachelor of Hospitality Management/Lecturer, Melbourne Polytechnic, Australia
The events industry is undergoing fundamental change and a move towards online and hybrid strategies. Looking to the near future, while still dealing with the pandemic challenges, the ‘new normal’ for the events industry will be characterised by a quite different, transformed, events landscape which will require a thorough reimagining and reshaping of existing methods, techniques and practices.
Reimagining and Reshaping Events: Theoretical and practical perspectivesis a unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues. The text examines key priorities such as:
Theoretical concepts and practical approaches to event delivery
Adapting to a changing events landscape utilising technology
The design of meaningful experiences considering the environment and sustainability;
Case study examples focusing on applied contexts
Knowledge advancement based on current industry perspectives
Event practitioner profiles leading the way in the future of events
Stakeholder engagement and the maintenance of practitioner well-being;
Ethical catering choices, environmental and social responsibility;
Key sustainability concepts, evaluation methods and industry trends
Written in a user friendly and engaging style, it provides a blend of theory and practice that adopts a practitioner perspective but draws on theory from a broad range of discipline areas.
Key learning features in each chapter include:
Learning summaries focusing on key concepts covered;
Short vignettes addressing relevant issues and concepts;
Discussion questions, key fact highlights and learnings from industry leaders in the field
Scenarios and problem solving activities enhancing authentic learning in group collaborative settings
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End of chapter review questions, workshopping activities, plus further reading and links to websites.
A must-have text,Reimagining and Reshaping Events: Theoretical and practical perspectivesis an essential tool for all students, researchers and practitioners of event management.
Jeffrey Wrathall PhDis Senior Lecturer in the Faculty of Higher Education and Course Leader of the Bachelor of Event Management at William Angliss, Melbourne, Australia.Effie Steriopoulos PhDis a Lecturer of Event Management at William Angliss Institute, Melbourne, Australia.