ISBN Creative Strategy and the Business of Design

The Business Skills Every Creative Needs!_x000D_
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Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-ain business skills to right-ain creative thinkers._x000D_
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Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:_x000D_
Understand client requests from a business perspective_x000D_
Build a strategic framework to inspire visual concepts_x000D_
Increase your relevance in an evolving industry_x000D_
Redesign your portfolio to showcase strategic thinking_x000D_
Win new accounts and grow existing relationships_x000D_
You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.