ISBN The Death of Holden book English Paperback

The End of an Australian Dream
Holden is one of the few brands that has an emotional grip on Australia. The impending closure of the Holden factory in Adelaide is not just the end of a business - it's the end of an era, of a story, and of a great Australian dream.

When Holden signalled that it would close its Adelaide factory, it struck at the very heart of Australian identity. Holden is our car made on our shores. It's the choice of patriotic rev heads and suburban drivers alike. How could a car that was so beloved - and so popular - be so unprofitable to make?The story of the collapse of Holden is about the people who make and drive the cars