ISBN Services Marketing book English Paperback 376 pages
ISBN Services Marketing, English, Paperback, 376 pages
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Product Information
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
Product
Features
Book cover type
Paperback
Language version
English
Written by
Steve Baron (Author), Kim Harris (Author), Toni Hilton (Author)
Number of pages
376 pages
Suggested gender
Any gender
Publisher
Bloomsbury Publishing
Release date (DD/MM/YYYY)
30/12/2008
International Standard Book Number (ISBN)
9780230520936
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