ISBN The Ultimate Sales Letter

Attract New Customers. Boost your Sales._x000D_
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Write Well to Sell Big!_x000D_
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In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use._x000D_
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Among other things, he provides:_x000D_
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Completely updated text and examples_x000D_
Great headline formulas_x000D_
New exercises to spark creativity_x000D_
The best way to use graphics_x000D_
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Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.