ISBN Guide to Producing a Fashion Show (Bundle Book + Studio Access Card)

The definitive source for anyone interested in fashion show production.Guide to Producing a Fashion Show, Fourth Edition, explains all aspects of fashion show production, including reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fourth edition has behind-the-scenes examples, best practices and innovative approaches in fashion show production-from promotion using social media to selecting music and models. Whether you are experienced or a novice, this text shows you step-by-step how to plan, organize, promote, and execute an exciting fashion show.New to this Edition- Includes examples from couture and ready-to-wear shows, as well as innovative approaches including non-traditional fashion shows and fashion presentations- New information on careers in the fashion industry that are related to fashion show production, like styling, public relations, and event management- Includes 25% new art- Discussions of diversity and current trends in the fashion industry- More coverage and examples from menswear and global fashion capitalsGuide to Producing a Fashion Show STUDIO- Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions - Watch videos that bring chapter topics and concepts to life- Access downloadable files for sample forms and templates for a Capstone project planning a student fashion showThis bundle includes Guide to Producing a Fashion Show, 4th edition and Guide to Producing a Fashion Show STUDIO Access Card.