ISBN 100 First Words book Hardcover 16 pages

First word books tend to be either informative but unattractive, OR super-stylish but completely un-child-friendly! Unusually, this gorgeous new board book is both informative AND super-stylish! It's all down to Edward Underwood's gorgeous artwork, of course, which has an edgy mid-century cool as well as a warmth, which lends the book an appeal that's hard to achieve.

Edward began designing and hand-printing his own range of cards with the help of his partner, Lisa Jones, in their London studio way back in 2000. Drawing on their backgrounds in art and fashion, they've since stocked the world's finest galleries, museums, boutiques and department stores with design-led goodies. These days they illustrate and adorn greetings and homewares from an old post mill on the edge of the South Downs in the UK.