Allen & Unwin Introducing Semiotics book English Paperback 176 pages

Why study signs? This perennial question of philosophy is answered by the science of semiotics. An animal's cry, poetry, the medical symptom, media messages, language disorders, architecture, marketing, body language - all these, and more, fall within the sphere of semiotics. Introducing Semiotics outlines the development of sign study from its classical precursors to contemporary post-structuralism. Through Paul Cobley's incisive text and Litza Jansz's brilliant illustrations, it identifies the key semioticians and their work and explains the simple concepts behind difficult terms. For anybody who wishes to know why signs are crucial to human existence and how we can begin to study systems of signification, this book is the place to start.This series of graphic guides covers every key thinker and topic in philosophy, psychology, science, politics, religion, cultural studies, linguistics and more. Written by experts and illustrated by leading graphic artists, there is no better way to acquaint yourself with the biggest and best ideas humanity has ever come up with.