Allen & Unwin The 22 Immutable Laws Of Marketing book Business & finance English Paperback 160 pages
Allen & Unwin The 22 Immutable Laws Of Marketing, Business & finance, English, Paperback, 160 pages
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Al Ries and Jack Trout, two of the world's most successful marketing strategists, present 22 tools and innovative techniques for marketing in today's competitive and global marketplace. They examine marketing campaigns that have succeeded and others that have failed; why good ideas did not live up to expectations; and how some companies went against convention to succeed in their markets. The real-life examples, commonsense suggestions and killer instincts contained in this book are nothing less than rules by which companies will flourish or fail.
Product
Name
Allen & Unwin The 22 Immutable Laws Of Marketing book Business & finance English Paperback 160 pages
Category
Brand
Features
Genre
Business & finance
Book cover type
Paperback
Language version
English
Written by
Al Ries, Jack Trout
Number of pages
160 pages
Suggested gender
Any gender
Publisher
Profile Books
Release date (DD/MM/YYYY)
November 2002
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