ISBN The Advertising Effect: How to Change Behaviour book 240 pages
ISBN The Advertising Effect: How to Change Behaviour, 240 pages
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Want to know how to influence other people's behaviour? In The Advertising Effect respected advertising insider Adam Ferrier reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide to the ultimate behaviour change industry - advertising.
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Features
Written by
Adam Ferrier
Number of pages
240 pages
Suggested gender
Any gender
Publisher
Oxford University Press
Release date (DD/MM/YYYY)
12/06/2014
International Standard Book Number (ISBN)
9780195593921
Minimum order quantity
1 pc(s)
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