Hachette UK Make Elephants Fly book English Paperback 320 pages

The Process of Radical Innovation
Drawing on examples of the hottest innovators in Silicon Valley, this step-by-step guide will show you how to develop, test and launch your impossibly big idea to success.

'Essential reading for business leaders and aspiring entrepreneurs' Matthew Stepka, Angel Investor and former VP of Business Ops and Special Projects at Google'This is a must-read for anyone who wants to imagine what it is like to have all the brains in Hoffman's enterprise innovating while they work' Tim Draper, founder of DFJDrawing on case studies from the most innovative startups in Silicon Valley, this step-by-step guide will show you how to develop, validate, and bring your impossibly big ideas to life. In today's world, everyone needs to innovate to stay competitive. It doesn't matter if you're a startup founder, corporate executive, small business owner, freelancer, or professional: There's a technology out there that's going to upend your industry. And if you aren't able to harness it to your advantage, someone else will. Innovation is no longer an option - it's the price of admission into the business world.Make Elephants Fly willhelp you implement the same methodologies and processes as the most innovative startups in Silicon Valley. It will show you: *How startups come up with breakthrough products and services.*How to structure innovation teams.*The best ways to identify and vet new ideas. *What it takes to foster a culture of innovation.*How to establish a process of innovation throughout your organization.By the time you've digested this book, you will have the tools needed to take your impossibly big idea and make it fly!