ISBN Selling the Invisible book Business & finance English Paperback 272 pages
ISBN Selling the Invisible, Business & finance, English, Paperback, 272 pages
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SELLING THE INVISIBLEis a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.SELLING THE INVISIBLEcovers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You NowhereFocus Groups Don’tsThe More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
Product
Name
ISBN Selling the Invisible book Business & finance English Paperback 272 pages
Category
Brand
Features
Genre
Business & finance
Book cover type
Paperback
Language version
English
Written by
Harry Beckwith
Type
Paper book
Number of pages
272 pages
Recommended age group
Adult
Publisher
Grand Central Publishing
Release date (DD/MM/YYYY)
20/03/2012
Publication year
2012
International Standard Book Number (ISBN)
9780446672313
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