THE CAMPAIGN
For the launch of this masculine fragrance, Dolce&Gabbana Beauty has partnered with Italian influencer Mariano Di Vaio. Husband, father and entrepreneur, Mariano is the king of his everyday life and an indisputable choice to embody this Eau de Toilette.

The campaign was shot in Montepulciano by the photographer Mariano Vivanco, and the campaign film has the soundtrack by world-famous composer and Oscar winner Ennio Morricone.

THE CONCEPT
#OWNYOURCROWN
K by Dolce&Gabbana is a fragrance that captures the essence of a man in his element. He is the king of his everyday life. He follows his own path, cherishing his family and loved ones above all else. Effortlessly charming, and not afraid to show his vitality, he remains true to his roots, respecting tradition while embracing modernity.