Dior Rouge Ultra Rouge Limited Edition Ultra Ambitious 823 3 g

This fall, Rouge Dior Ultra Rouge colours the lips in saturated shades inspired by the city, with a luminous, semi-matte finish and 12-hour* wear for incredible hydration and sensory wear.**

* Instrumental test carried out on 20 subjects.
** At Dior.

BENEFITS
Rouge Dior Ultra Rouge delivers high colour impact and wear for up to 12 hours.* Colours are ultra-saturated thanks to a high concentration of pigments. Wearing Rouge Dior Ultra Rouge procures an incredibly light sensation on the lips, combined with the comfort of the formula.

'* Instrumental test carried out on 20 subjects.
* Except shade 000.

FORMULA
Always at the cutting edge, Dior challenged its research department to combine the desire for dazzling colour with the need for long-lasting comfort.
The fruit of extensive research and in-depth scientific studies, Rouge Dior Ultra Rouge is the first* lipstick composed of a polymer combined with a plant-based oil to deliver absolute hydration and comfort, along with 12-hour** wear with no tight or dry sensation.

* At Dior.
** Instrumental test carried out on 20 subjects.
** Except shade 000.

PETER PHILIPS'S TIPS
"Rouge Dior Ultra Rouge adds new magic both to the experience of lipstick and the expression of red," Peter Philips confides. "Because the formula acts as an overprint, like an ink tattooing the lips and like a perfectly weightless coloured film, it enabled me to develop new, highly saturated and luminous shades. Like a painter with a new colour palette."