Samsung UE98DU9000UXXU TV 2.49 m (98") 4K Ultra HD Smart TV Wi-Fi Black

Supersize Picture Enhancer
Optimise your content for the big screen
Our intelligent 4K processor boosts sharpness, deepens blacks and upscales your content for immersive picture quality on your large screen.

Motion Xcelerator 120Hz
Experience ultra-smooth TV gaming with up to 4K 120Hz motion
Designed for next-gen consoles, it guarantees ultra-smooth visuals and ultra-low input lag for responsive gameplay. Become the greatest of all time with lightning-quick motion.

Smart TV powered by Tizen
Your favourite apps on the best-selling Samsung Smart TV
Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps - all in one place. Not sure what to watch? Our easy-to-use and customizable Smart Hub platform gives you personalized recommendations.

Samsung TV Plus
Entertainment for every day. Always for free.
Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and The Graham Norton Show.  Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.

Samsung Q-Symphony
Samsung TVs and soundbars play together in perfect harmony
Enhance your Samsung TV experience with a Samsung Soundbar. Designed to work in perfect harmony, enjoy exceptional sound from both your TV and soundbar speakers – at the same time. Get the audio experience your Samsung TV deserves.

Crystal Processor 4K
Upgrade the picture and sound quality
Think of the processor as the brain of the TV. This processor works in the background to boost the quality to 4K detail and optimise the sound depending on what's playing. Streaming movies or watching live sport, youll feel part of the action.

4K Upscaling
Watch your favourite content in 4K
Whether you are watching your favourite YouTube videos or streaming the latest boxset, experience everything you love in near 4K picture quality thanks to powerful 4K upscaling.

PurColor
Shows your content's true colours
Samsung's PurColour improves the quality of any image, uncovers hidden details, and helps show your content's true colours. See impressive colour, every time you watch.

Contrast Enhancer
Enhanced depth and colour
Enjoy striking images with enhanced depth and colour contrast ratio.

HDR powered by HDR10+
See depth and detail in every scene
HDR - or High Dynamic Range – opens up previously hidden depth and detail in the lightest and darkest scenes. HDR is the range from the lightest to the darkest areas of the picture, and the wider the range the more lifelike the image.

Object Tracking Sound Lite
Sound that tracks the action on-screen
Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

Adaptive Sound
Enjoy sound perfected to what you're watching
Whether you're watching dialogue, sports, the news or the latest blockbuster - your audio needs are different. Adaptive Sound recognises the content on screen and adjusts the sound to what you're watching.

Cinematic Q-Series Soundbar
3D surround sound for the ultimate cinematic experience

Ultra Slim Soundbar
Impossibly slim and packed with powerful sound

Essential B&C-Series Soundbar
Hear more than just TV sound

Gaming Hub
Where gaming comes together. No console required^[1]
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place^[1] With no downloads, storage limits or console required, just turn on your TV and play.

Game Bar
Optimise your gaming experience
The advanced Game Bar^[2] lets you quickly optimise your gameplay—whether thats switching aspect ratios, checking input lag, activating virtual aim point or minimap zoom. Choose to play at wide 21:9 or ultrawide 32:9 aspect ratios and see more of your surroundings at once.

Auto Low Latency Mode (ALLM)
Knows when you're ready to play
Never miss an overtaking move in your favourite racing game thanks to incredibly low input lag. Your TV knows when you're ready to play so it automatically switches to minimise input lag.

Multiple Voice Assistants
Control your TV with your favourite Voice Assistant
Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless – you just need to ask.

Samsung Daily+
Manage your daily activities
Samsung Daily+ brings together apps such as SmartThings, Workspace and Samsung Health so that you can easily manage your daily activities and lifestyle from the comfort of your TV.

SmartThings
Control your smart home from your TV
From game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button^[3]. You can even monitor home cameras, or see whos at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.

Multi View
See it all at once, on the big screen
Never miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen^[4]. Handy if you want to keep an eye on the football score whilst watching a movie.

Samsung Knox Security
Your privacy. Secured.
Samsung Knox ensures that confidential and sensitive data stays safe, with multi-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring^[5]. It even protects all the Home IoT devices connected to your TV^[6]. It's your privacy, secured.

SolarCell One Remote
Control all your devices with one solar-powered remote
Consciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries^[7].

AI Energy Mode
Monitor and reduce your energy consumption^[8].
Save energy^[8] with AI Energy Mode and SmartThings^[9]. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room^[10] to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.