Dior Rouge Forever 670 Rose Blues

Dior innovates with Rouge Dior Forever, the 1st transfer-proof Dior lipstick in a bullet format. Ultra-pigmented for intense color and concentrated in floral lip care, it ensures 16h of wear without compromising comfort.

All day long, Rouge Dior Forever transfer-proof lipstick is resistant to contact, even with fabrics; the couture color with an ultra-matte finish does not budge. The shades are revealed and emboldened, more intense than ever.

Echoing Christian Dior's love of flowers, Rouge Dior Forever is infused with red peony extract, an iconic ingredient at the heart of the Rouge Dior collection, to help maintain the natural hydration of the lips.

Comfortable and supple from morning until night, lips are enhanced with color that remains intact and intense, that you'll forget you're wearing: no need for touch-ups with this transfer-proof lipstick, the color can express its full intensity. A true formulation feat, Rouge Dior Forever rises to every challenge, even that of being clean.

Rich and varied, the range of Rouge Dior Forever shades fulfills women's makeup desires. In addition to iconic tone-on-tone and trendy shades, Peter Philips, Creative and Image Director for Dior Makeup, has imagined extraordinary and ultra-couture shades, to discover in a limited edition.

BENEFITS

The House of Dior had the desire to dress women's smiles in all circumstances. Today, Rouge Dior is fulfilling this wish through the achievement of combining extreme wear with the softness of a bullet lipstick to provide:

- 16h of transfer-proof wear: no more lipstick that smudges on skin or clothes. Color stays put, intact and intense.
- 16h of comfort: its fine and creamy texture fuses with the lips until you forget you're wearing it. Enhanced with a matte glow that intensely dresses them without weighing them down, the lips remain supple and smooth all day long.

FORMULA

This transfer-proof innovation was made possible by the expertise of the Dior laboratories, which assembled their best compatible ingredients to ensure color uniformity and adherence without compromising the natural suppleness of lips, which is preserved.

Dior is committed to sustainable beauty: Rouge Dior Forever unveils a clean formulation with a strict selection of ingredients. Its peony extract, which helps lips maintain their natural hydration, is of natural origin.

SHADES

Among the 28 Rouge Dior Forever shades, 3 iconic colors stand out:

- 999 Forever Dior: the absolute red that enhances women's beauty, and derives its triple 9 from the first two lipsticks launched by Christian Dior, the 9 and 99.
- 100 Forever Nude Look: a reinterpretation of the greige New Look of 1947, a color created by Christian Dior as the perfect blend of gray and beige. The perfect contemporary nude.
- 720 Forever Icone: an intense rosewood that celebrates the work of its creator, a true fashion icon.

1 surprising shade, to discover in a limited edition: 111 Forever Night, the Dior charcoal black.

THE 1ST DIOR TRANSFER-PROOF LIPSTICK IN BULLET FORMAT
Dior's 1st transfer-free stick lipstick, Rouge Dior Forever combines ultra-pigmentation and comfort. Infused with floral care, it provides 16 h of wear with a sensation of bare lips.

A NEW PALETTE OF NUDE SHADES
The collection is enriched with new nude shades ranging from browns to beiges and rosy hues.

16H* OF TRANSFER-PROOF WEAR
Say goodbye to lipstick that smudges on skin or clothes: with Rouge Dior Forever, color stays put, intact and intense.