Samsung UE43AU7020KXXU TV 43" 4K Ultra HD Smart TV Wi-Fi Black

Shows your content's true colours
PurColour
Samsung's PurColour improves the quality of any image, uncovers hidden details, and helps show your content's true colours. See impressive colour, every time you watch.

See depth and detail in every scene
HDR powered by HDR10+
High Dynamic Range opens up previously hidden depth and detail in the lightest and darkest scenes for a more lifelike viewing experience.

Upgrade the picture and sound quality
Crystal Processor 4K
Think of the processor as the brain of the TV. It works in the background to improve the picture and sound of what you're watching. Simply relax and enjoy the content you love whilst the TV boosts the quality to 4K detail and adjusts the sound depending on what's playing. Streaming movies or watching live sport, youll really feel part of the action.

Experience the beauty of 4K
4K UHD Resolution
See all the details youve been missing on a crisp, clear Ultra HD picture — 4 times the resolution of Full HD.

Stay one step ahead with smooth motion
Motion Xcelerator
Experience clear picture and smooth performance with Motion Xcelerator. Samsungs clear motion rate algorithms predict and automatically compensate frames, so your picture adapts as fast as your game.

Samsung TVs and soundbars play together in perfect harmony
Samsung Q-Symphony
Heighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience your Samsung TV deserves.