Samsung UE50CU7020KXXU TV 127 cm (50") 4K Ultra HD Smart TV Wi-Fi Black

PurColour
Shows your content's true colours
Samsung's PurColour improves the quality of any image, uncovers hidden details, and helps show your content's true colours. See impressive colour, every time you watch.

Crystal Processor 4K
Upgrade the picture and sound quality
Think of the processor as the brain of the TV, working in the background to improve the picture and sound quality. Simply relax and enjoy the content you love whilst the TV boosts the quality to 4K detail and adjusts the sound depending on what's playing. Streaming movies or watching live sport, youll feel part of the action.

Smart TV powered by Tizen
An abundance of apps and services to enjoy
With the best-selling Samsung Smart TV you can dive into a huge collection of 4K films, TV shows and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps – all in one place. Not sure what to watch? Our easy-to-use Smart Hub platform gives you recommendations.

Samsung TV Plus
Entertainment for every day. Always for free.
Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and The Graham Norton Show.  Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.

SmartThings
Control your smart home from your TV
Control the devices in your connected smart home through your TV. From game consoles to Bluetooth speakers and 1000s of smart devices, this TV gives you simple control. You can monitor home cameras, or see whos at the door from the comfort of your sofa. Finally, smart living – made simple.

Contrast Enhancer
Enhanced depth and colour
Enjoy striking images with enhanced depth and colour contrast ratio.

HDR powered by HDR10+
See depth and detail in every scene
High Dynamic Range opens up previously hidden depth and detail in the lightest and darkest scenes for a more lifelike viewing experience.

Gaming Hub
Where gaming comes together. No console required.
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place^[1] With no downloads, storage limits or console required, just turn on your TV and play.

Motion Xcelerator
Stay one step ahead with smooth motion
Experience clear picture and smooth performance with Motion Xcelerator. Samsungs clear motion rate algorithms predict and automatically compensate frames, so your picture adapts as fast as your game.

Auto Game Mode
Knows when youre ready to play
With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag and optimise picture settings. It's never been quicker to lose yourself in a fantasy world.

Object Tracking Sound LITE
Sound that tracks the action on-screen
Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

Samsung Q-Symphony
Samsung TVs and soundbars play together in perfect harmony
Heighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience your Samsung TV deserves.

Adaptive Sound
Sound perfected to what you're watching
Whether you're watching sports, the news or the latest blockbuster, your audio needs are different. Adaptive Sound recognises the content on screen and adjusts the sound to what you're watching. Whether the directors intent is to make you feel part of the crowd or centre stage, the TV will fulfil.

Cinematic Q-Series Soundbar
3D surround sound for the ultimate cinematic experience

Ultra Slim Soundbar
Impossibly slim and packed with powerful sound

Essential B&C-Series Soundbar
Hear more than just TV sound

Boundless Screen
Less frame, more picture
Gone are the days of a thick black border around your screen. The near bezel-less screen leaves you with less frame and more picture, for a more immersive experience.

Samsung Knox
Your privacy. Secured. On Samsung TVs (Check the availability for your region)
Feel at ease with a multi-layered security solution shielding your data, such as pin codes and passwords. Even Home IoT devices connected to your TV are secured. Regular updates further fortify your TV, protecting it from harmful attacks.

AI Energy Mode
Energy savings with AI Energy mode and SmartThings (Check the availability for your region)
With AI Energy Mode, you can conserve power and track your savings. Surrounding light levels are automatically detected and analyzed to adjust the brightness, reducing overall power consumption.