LG OLED evo C4 OLED42C44LA TV 106.7 cm (42") 4K Ultra HD Smart TV Wi-Fi Brown

A masterpiece perfected by time-honed expertise
Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.

The World's No.1
11 years later, still on top
Our reign as the world's favourite OLED continues.

alpha 9 AI Processor Gen7
Only α makes OLED as vivid as this
The alpha 9 AI Processor Gen7 chip redefines OLED with refinements that add transformative yet lifelike detail.

Intelligence that refines the OLED experience

AI Customisation
Syncs with how you watch

AI Customisation
A picture tailored to your taste
Select your favourite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.

AI Acoustic Tuning
Optimal audio to fit your space
The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.

AI Customisation
Intelligence that's bright in any light
Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.

AI Picture Pro
Insane realism with authentic charm

AI Super Upscaling
AI fine-tunes the resolution
After recognising the content, AI Noise Reduction and AI Super Resolution work to elevate the scene to a new level of realism.

AI Sound Pro
Hear every detail of the soundscape

Brightness Booster
Illuminating a brighter picture
Brightness Booster's improved Light Boosting Algorithm lights up the picture with even more clarity.

Endless contrast creates infinite impact
Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.

100% Colour Fidelity & Volume
Scenes shine with lifelike colours
100% colour volume boosts rich hues, while 100% colour fidelity preserves shades without distortion.

OLED Care
Boost the longevity of your OLED
Relax more and enjoy more with integrated panel care that keeps your screen like new for longer.

Ultra Slim Design
Elegance in simplicity

Experience the ultra-slim sensation
A minimalist design with narrow bezels ensures a clean presence for sleek elegance and your full focus.

Best Harmony with LG Audio
The top-tier soundbar worthy of the best-in-class LG OLED

Synergy Bracket
Designed to amplify sight and sound
The Synergy Bracket holds your LG Soundbar in the sweet spot for optimal audio and aesthetics.

Vast Size Range
Sized to fit every life
Discover a size for every space and taste with a lineup ranging from 42" to 83".

webOS 24
Make your TV experience yours
Experience TV that's made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Cards.

Tune into cinematic marvels and arcade fun

Dolby Vision & FILMMAKER Mode
Authentic movie scenes burst into life
Transform movie night. Dolby Vision's ultra-vivid picture comes together with the support of FILMMAKER MODE™ to preserve the director's intention, optimising the picture quality while ensuring no distortion or over-processing.

Dolby Atmos
Enticing soundscapes surround you
Hear action surround you with Dolby Atmos's unparalleled clarity, intricate detail, and spatial depth.

Ultimate Gaming
Where fast action never stutters
Obliterate tears and lags with AMD FreeSync Premium, G-Sync compatibility, 144Hz Mode, and VRR built in.

Controls right where you need them
Don't pause to use Game Optimizer and Game Dashboard.

Access to all your favourite games
Thousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates