Laura Biagiotti Forever Touche d'Argent, 100ml

Silver symbolizes the woman, the moon, water and fertility. It has the power to retain positive energies. Like a sort of magical mirror, it reflects and amplifies the eternal present. For this reason, the new women’s fragrance by Laura Biagiotti is Forever Touche d’Argent, a flanker of Forever, based on women’s extraordinary ability to give a sense of infinity to every kind of love. Forever Touche d’Argent reveals the more mysterious side of femininity: the intriguing aura that every woman secretly cultivates within herself. Jordi Fernandez, master perfumer of Givaudan, created a powerful olfactive score that describes the infinite complexity of a woman’s soul in a new way.

THE DESIGN
Created in collaboration with Lutz Herrmann in Hamburg, the Forever Touche d’Argent bottle vertically reproduces the symbol of infinity. Invented in 1655 by mathematician John Wallis, the symbol is also called lemniscate, which means ribbon in Latin. Not surprisingly, the glass bottle revealing the rosy hue of the liquid appears embraced by the precious curves of a silver metal ribbon that forms the cap on the top and is deliberately left open at the base. Silver, which reflects and protects, is the luminous leitmotif of the white cardboard packaging.

THE CAMPAIGN
In the visual campaign the iconic Spanish Stairs of Trinità dei Monti take on the sidereal beauty of a dream. The celebrity testimonial is Laura Chiatti: wearing a sumptuous Biagiotti evening dress in laminated satin that skims the body and has crystal-studded spaghetti straps, she is a modern depiction of a priestess of the moon.