Depth and detail in every scene
HDR powered by HDR10+
Experience depth and detail in every single frame. By dynamically optimising each scene, you can see dark dramas in new light and bright worlds in greater clarity. Whatever you're watching, watch it in greater depth and detail.

Shows your content's true colours
PurColour
Samsung's PurColour improves the quality of any image, uncovers hidden details, and helps show your content's true colours. See impressive colour, every time you watch.

Enhanced depth
Contrast Enhancer
Enjoy striking images with enhanced depth and colour contrast ratio.

Sound that tracks the action on-screen
Object Tracking Sound Lite
Hear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.

Tailored sound, so you hear every detail
Adaptive Sound
Experience optimised audio for your viewing with every element of dialogue, music and sound effects individually tailored to what you're watching. Hear every word of a whispered exchange and feel every blast in a blockbuster set piece.

Samsung TVs and soundbars, the perfect harmony
Q-Symphony
Boost your viewing experience with integrated sound from your TV and soundbar. Why let a soundbar or TV work solo when you can amp up your entertainment with even more powerful speakers that work together seamlessly, for a fully immersive sound experience.

Upgrade your space
Slim Look
This beautifully slim design blends into your decor, elevating your style without taking it over.

Tailored recommendations from your favourite apps
Smart TV powered by Tizen OS
Spend less time searching and more time watching. With Netflix, Disney+, YouTube and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.

Keeping your private information private
Samsung Knox Security
With today's TVs holding your passwords and private payment information, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained.

Entertainment for every day. Always for free.
Samsung TV Plus
Watch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show and Poldark. Stream the latest news on Sky News and catch-up on kids shows, sports and more with no strings attached.