LG OLED evo AI 77 Inch C5 4K Smart TV

Next-level visual detail with the brilliant alpha 9 AI Processor Gen8
Our processor's AI engine analyzes and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth.

Brighter visuals with Brightness Booster
The alpha 9 AI Processor Gen8 and our new light boosting algorithm deliver brighter visuals.

Perfect Black even in bright or dark spaces
Unveil mesmerizing depth, detail and contrast from stunning picture quality. True black levels maintain their deep black appearance whether it's bright or dark around you.

Perfect Colour
100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours even in sunlight or dark environments.

Bring every frame to life with AI Picture Pro
AI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.

Personalized sound with AI Sound Wizard
Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.

AI Voice ID with My Profile syncs to you
LG AI Voice ID knows each user’s unique voice signature and offers personalized recommendations the moment you turn it on and speak.

Personalized visual from 1.6 billion possibilities with AI Picture Wizard
Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.

Find answers instantly with AI Search
Voice-activated intelligence powered by built-in AI understands your inquiries. Ask questions and get tailored recommendations that meet your needs. You can also get additional results and solutions with Microsoft Copilot.

Solve requests in real-time with AI Chatbot
Have your own AI Chatbot actively resolve and help you with your requests. Simply speak to your TV as it can classify your intentions and respond accordingly.

Complete your AI experience with AI Magic Remote featuring a dedicated AI button
Control your TV easily with AI magic remote - no extra device needed! Simple but powerful click, drag and drop functions make using webOS intuitive and easy to operate.

AI Sound Pro with virtual 11.1.2 channels

Dynamic Sound Booster powers your sound
AI processing enhances TV sound for a more powerful sound experience.

Voice clarity with AI Voice Remastering
No more clumsy volume adjustments to hear dialogue during loud scenes. AI Voice Remastering extracts and enhances each voice from the audio mix so every conversation can be easily understood.

Elevate your soundscapes with LG TV and LG Soundbar

Control sound easier with WOW Interface
Conveniently operate your Soundbar settings from your TV.

Immersive sound with WOW Orchestra
LG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.

Ultra Slim Design
Your TV’s sleek frame redefines a modern look and makes viewing more immersive.

Ultimate Gameplay
Experience peak gaming with G-Sync compatibility, 144Hz VRR, 0.1ms Pixel Response Time, AMD FreeSync Premium, and ClearMR 9000 certification. Get your game on without lag or motion blur.

Best OLED TV for Movies
Watch movies come to life in your home cinema through FILMMAKER MODE with Ambient Light Compensation that adjusts to environmental lighting for picture quality that meets top filmmaker standards.

Dolby Vision & Ambient FILMMAKER MODE
Experience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.

Dolby Atmos
Let lifelike surround sound move all around you, making you feel like you're in the center of all the action.