Goldwell Colorance 10BG Beige Gold 120 ml

COLORANCE CORE

Colorance isn’t just color — it’s care in every shade. This gentle, ammonia-free demi-permanent color delivers radiant results that last up to 25 washes, while actively repairing the hair structure. Its smart formula improves the hair structure for a visibly healthier look and feel, boosting shine, smoothness, and combability — even on damaged hair.

COLORS & REPAIRS

Colorance isn’t just color. Formulated without ammonia and powered by IntraLipid Technology, its repairing formula restores the hair’s natural lipids, while delivering rich, radiant tones.

GENTLE FORMULA

Colorance regenerates up to 70% of lost lipids and improves hair condition. The formula with IntraLipd Technology regenerates the hair while coloring. Vegan* formula with built in metal neutralizer.

*no animal derived ingredients

LOW COMMITMENT, HIGH IMPACT

Change without the commitment. This demi permanent hair color lasts up to 25 washes, making it perfect for toning, refreshing, or testing out a new look.

COOL TONES THAT STAY COOL

Thanks to our formulas with Cool Protect® Technology, Cool Blondes and Cool Browns stay true longer with up to 80% color stability. Say goodbye to unwanted warmth, and hello to lasting cool brilliance.

VERSATILE FOR EVERY SERVICE

From grey blending (up to 75%) to toning and shine-boosting, Colorance is the go-to demi permanent hair color for endless possibilities. Works on all hair types, textures, and tones.