Dior Rouge Forever 505 Forever Sensual

Dior innovates with Rouge Dior Forever, the 1st transfer-proof Dior lipstick in a bullet format. Ultra-pigmented for intense color and concentrated in floral lip care, it ensures 16h* of wear without compromising comfort.

All day long, Rouge Dior Forever transfer-proof lipstick is resistant to contact, even with fabrics; the couture color with an ultra-matte finish does not budge. The shades are revealed and emboldened, more intense than ever.

Echoing Christian Dior's love of flowers, Rouge Dior Forever is infused with red peony extract, an iconic ingredient at the heart of the Rouge Dior collection, to help maintain the natural hydration of the lips.

Comfortable and supple from morning until night, lips are enhanced with color that remains intact and intense, that you'll forget you're wearing: no need for touch-ups with this transfer-proof lipstick, the color can express its full intensity. A true formulation feat, Rouge Dior Forever rises to every challenge, even that of being clean.**

Rich and varied, the range of Rouge Dior Forever shades fulfills women's makeup desires. In addition to iconic tone-on-tone and trendy shades, Peter Philips, Creative and Image Director for Dior Makeup, has imagined extraordinary and ultra-couture shades, to discover in a limited edition.

* Instrumental test on 30 subjects.
** For more information visit the Dior page, “Responsible Formulation Charter.”

BENEFITS
The House of Dior had the desire to dress women's smiles in all circumstances. Today, Rouge Dior is fulfilling this wish through the achievement of combining extreme wear with the softness of a bullet lipstick to provide:

- 16h* of transfer-proof wear: no more lipstick that smudges on skin or clothes. Color stays put, intact and intense.
- 16h** of comfort: its fine and creamy texture fuses with the lips until you forget you're wearing it. Enhanced with a matte glow that intensely dresses them without weighing them down, the lips remain supple and smooth all day long.

* Instrumental test on 30 subjects.
** Self-rated by 30 subjects.

FORMULA
This transfer-proof innovation was made possible by the expertise of the Dior laboratories, which assembled their best compatible ingredients to ensure color uniformity and adherence without compromising the natural suppleness of lips, which is preserved.

Dior is committed to sustainable beauty: Rouge Dior Forever unveils a clean* formulation with a strict selection of ingredients. Its peony extract, which helps lips maintain their natural hydration, is of natural origin.

* For more information visit the Dior page, “Responsible Formulation Charter.”